did you notice Newcastle upon Tyne and Wear

During the last six months we have received over 600 complaints from customers and
potential customers about spelling mistakes in our advertising material.

Below are some of the simple errors we have advertised and the prizers
we awarded to those who noticed:

December 2009 in our Christmas flyer we had a spelling error in the word Christmas -
we gave 128 gift vouchers for 50% off their next order during January 2010.

January 2010 Spelling we had an error in our window posters, we spelt the word flyer wrong -
only two people noticed.

March 2010 our Easter Canvas poster we missed the 'V' out of canvas -
we gave away 368 free Easter Eggs

April 2010 our Canvas poster we added an 'i' at the end of Ask -
only 5 people have commented -no prizes this month just for fun

During May and June we released our new product samples which have the word
Chillingham spelt wrong in our Heaton store address - We gave away 16 FREE A1 poster.

Our experiments have confirmed that the simplest and most commonly used words are
the ones most likely to be spelt wrong.